| Text, Coupons Replace Flash Deals as Mobile Holiday Focus Last year, flash sales and daily deals were the hottest promotions for retailers targeting mobile users during the holiday season, according to research. But merchants are going in a different direction this year, plying shoppers with text messages and normal coupons instead. Full Article  |  | | | This report will show you how to outperform your peers by 64% in customer satisfaction rates and achieve a 21% increase in social buzz. Download now> |
| Is the Future of Programmatic Premium? Marketers first turned to programmatic advertising—an automated, technology-driven method of buying digital display advertising—to take advantage of the audience targeting and cost efficiencies afforded via real-time bidding (RTB). But as a new, nonauction-based branch of programmatic advertising, programmatic direct, gains momentum, large brands and premium publishers who once shied away from programmatic advertising are revisiting that decision. Full Article  |  | | | What does it take to create campaigns that connect? Read this whitepaper to find out how you can move from concept to campaign faster and more efficiently than ever before. Give customers the kinds of personalized experiences that get results. Download white paper now. | | Canadians Take Food Fact-Finding Online Internet users in Canada are taking new interest in their food habits and their online behaviors are evolving as a result. From looking up recipes and reviews to finding new restaurants, tech-savvy web users are making the most of their technology—online and mobile—through every step of the mealtime decision-making process. Full Article  | | | | | EVENTS | | December 8-11, 2013, Scottsdale, AZ eMarketer is the official research partner of iMedia. |
| | | | |
| |
| |
No comments :
Post a Comment