12/05/2013

eMarketer Daily - Shopping Still Less Popular on Mobile; Social Networking via Smartphone; UK Consumers Bank Online

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December 5, 2013

PCs Still Tops for Web Shopping Across Categories

There's no question mobile devices are more important than ever in the online shopping landscape, but people still prefer PCs for researching and purchasing products and services. Research suggests that although most internet users have bought via mobile at some point, it's a much rarer occurrence. Full Article

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[REPORT] 4 Keys to Social Marketing Success for Enterprise Brands

Managing social media at scale can be challenging. Especially given the average business manages 178 social media accounts! Learn how Wildfire technology can help build and scale your enterprise brand on social. Get the report now. Advertisement


Mobile Meets Social Across Demographics

Social networks like Twitter and Facebook have quickly built significant mobile revenue streams—on the basis of significant mobile user populations. And research suggests that social networks have become a mobile proposition for internet users across demographics. Full Article

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[REPORT] Engaged social followers are your best customers

Did you know that social users who engage with a brand daily are 2X more likely to purchase than those who engage monthly? Learn why engaging social consumers are more valuable to your brand, plus 5 rules to win them over and keep them in this new commissioned study by Forrester Consulting. Download now. Advertisement

UK Web Users Flock to Mobile Banking

Internet banking is quickly becoming as popular as using bank branches, according to research. Mobile, on the other hand, still lags behind other channels in popularity.
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