| Total Media Ad Spend Continues Slow and Steady Trajectory US total media ad spending will reach $171.33 billion in 2013, up 3.8%, or more than $6 billion, from 2012. eMarketer expects a slight uptick in spending in 2014 as well, as marketers allocate more dollars toward the FIFA World Cup soccer tournament, the Winter Olympics and the US midterm elections. While digital—and especially mobile—are behind most increases, TV spending is holding strong. Full Article  |  | | | Are you fully realizing the benefits of marketing automation? Get best practices for using marketing automation to maximize lead generation with eMarketer's latest Roundup, which includes key trends, statistics and insights.
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| The Whos and Whys of Wearable Tech Hoping for Google Glass in your stocking next year? Desires for wearable tech devices won't increase until prices come down, research suggests. And that's not people's only concern, either. Full Article  |  | | | Are you taking advantage of the robust growth in US retail ecommerce sales? Download eMarketer's Retail Roundup for key trends, statistics and insights. Receive your copy. | | UK Seniors Choose Facebook UK seniors are less averse to social networks than one might expect. They certainly use social networks, but perhaps not as much as other age groups, and with less enthusiasm than their children or grandchildren. Full Article  | | | | | EVENTS | | January 6, 2014, New York, NY eMarketer Chairman Geoff Ramsey will be presenting. February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. |
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