eMarketer Daily - Brands Not Keeping Up with Facebook, Twitter Fans

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January 29, 2014

Social Media Response Rates, Times Dip as User Engagement Explodes Social media has become a critical channel for brands looking to connect with consumers, but many firms are not doing well with customer engagement. Research finds that response rates and times on Twitter and Facebook grew year over year as user totals and engagement skyrocketed. Full Article Read More Share this:. . . . Boost your social IQ. Discover this year's biggest social marketing trends in our Social Intelligence Report. You'll learn where the greatest opportunities are in paid, earned, and owned social—and you'll discover new tools and strategies for building stronger engagement and better results. Download now> Loyalty Program Members Demand More Personalized Experiences Retail loyalty programs have grown more refined in recent years, driving total membership in the US to over 1 billion, according to a new eMarketer report. As consumers increasingly expect more personalized experiences when joining such programs, retailers are turning to data and analytics to satisfy those demands and address their own information needs. Full Article Read More Share this:. . . . Retailers Playing Catch-Up with Consumers – Free eMarketer Report Consumers are using media to shop across channels. Are you doing enough to create an omnichannel shopping experience? Learn more with eMarketer's report, The State of Omnichannel Retail. Receive your complimentary copy. Ecommerce Growth Tapers Off in France Online sales in France rose just 11% in 2013, according to research. In addition, average basket size fell by nearly €5 ($6.67). On top of that, 2014 may be the last year for double-digit growth in French ecommerce. Full Article Read More Share this:. . . . Today's Articles Social Media Response Rates, Times Dip as User Engagement Explodes Loyalty Program Members Demand More Personalized Experiences Ecommerce Growth Tapers Off in France RECENT ARTICLES Consumers in Canada Research Online, but Don't Buy, After Seeing TV Ads Latin American Ecommerce Remains Small, with Few Digital Buyers Mobile Pushes UK to Record e-Christmas Personalization Sees Payoffs in Marketing Emails ESPN, Yahoo! Score Big with Sports Fans All Recent Articles » EVENTS iMedia Brand Summit February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. iMedia Content Summit March 2-5, 2014, Huntington Beach, CA eMarketer is the official research partner of iMedia Content Summit eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. All Events »

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