eMarketer Daily - Content Marketing a Struggle from Start to Finish

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January 23, 2014

Content Marketing a Struggle from Start to Finish Most marketing professionals in the US say they plan to increase their use of content marketing this year, but challenges abound. From simply finding and organizing content to sharing it, most say they are struggling. Full Article Read More Share this:. . . . Marketing Apps Idea Book Marketing apps are the new imperative for digital marketers. They reduce bounce rates, improve engagement and increase conversions on every device — desktop, tablet, mobile. Download our free 12-page Marketing Apps Idea Book and discover practical ideas you can put into action in 2014. Download the free eBook now! Ecommerce Sales Climb Nearly 10% Over Holiday Season Consumers were willing to open up their wallets over the recent holiday season, especially when making purchases via digital channels. Research shows that revenues got a jolt on both Black Friday and Cyber Monday when compared with the previous year. Full Article Read More Share this:. . . . Marketing Apps Idea Book Marketing apps are the new imperative for digital marketers. They reduce bounce rates, improve engagement and increase conversions on every device — desktop, tablet, mobile. Download our free 12-page Marketing Apps Idea Book and discover practical ideas you can put into action in 2014. Download the free eBook now! Communications, Social Networking Among Top Smartphone Activities in Western Europe Internet penetration in France, Germany, Italy and Spain will continue to vary substantially this year, according to a new eMarketer report. Mobile is reshaping online behavior in these countries. Top online activities—such as news and weather, search, communications, social networking and entertainment—are now popular mobile activities as well. Full Article Read More Share this:. . . . Today's Articles Content Marketing a Struggle from Start to Finish Ecommerce Sales Climb Nearly 10% Over Holiday Season Communications, Social Networking Among Top Smartphone Activities in Western Europe RECENT ARTICLES Banking in Canada Means Banking on Mobile Mobile Product Search on the Rise in Denmark 2013: The Year of the Smartphone in Latin America 'Fear of Missing Something' Drives Home Screen Alert Usage Marketers Must Combine Metrics to Measure Digital Video Ad Success All Recent Articles » EVENTS iMedia Brand Summit February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. All Events »

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