| Digital Travel Space Makes Room for Hotel Metasearch Sites Metasearch is still a niche in the digital travel space in the eyes of consumers and hotel advertisers, aside from large brands and online travel agencies. Because of potential conflicts built into the business model, its future is not assured, according to a new eMarketer report. Airfare searches may make up a significant majority of metasearch traffic, but the complexity of the information included on hotel metasearch sites makes for a more complicated marketing environment. Full Article  |  | | | You'll see the winning metrics that power the world's most successful businesses, including everything from mobile traffic and stick rates to social referrals and conversions.
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 | | | eMarketer is your go-to source for the most informed marketing research available. We analyze studies from thousands of firms, filter out their noise and create actionable charts and reports. Get the data you need and use it confidently knowing we've vetted it all. Access powerful intelligence today | | Mobile Devices Fuel French Ecommerce In France, consumers with smartphones and tablets buy online more often than those without mobiles devices, and more than one-third of those users look for product information on their phones at least once a week, according to research. Full Article  | | | | | EVENTS | | January 16, 2014, New York, NY eMarketer Chairman Geoff Ramsey will be presenting. February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. |
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