 | | | Welcome to Now! Your customers are constantly evolving. Don't get left behind. Read this guide to get actionable insights on how to evolve your campaigns in 2014 to meet the right-time, right-channel experience consumers expect and be among the first to join a new era of present tense marketers. Download Now! |
| Personalization Sees Payoffs in Marketing Emails Email recipients have already indicated a willingness to receive marketing messages by opting in. But research reveals that the majority of them also don't mind if marketers use their shopping preferences and habits to improve the relevance of the content in the messages they receive. Email recipients are also not averse to an increase in the number of messages they receive, as long as they've been personalized. Full Article  |  | | | How close are you to providing a unified cross-channel shopping experience for your consumers? Take a deeper look into omnichannel marketing with our complimentary report, The State of Omnichannel Retail: Retailers Playing Catch-Up with Consumers.
Receive your free copy. | | Mobile Pushes UK to Record e-Christmas UK B2C ecommerce sales in December 2013 increased 18% over December 2012, according to research, and mobile sales doubled. While UK consumers continue to gravitate to ecommerce, they are doing so particularly at Christmas, making the holiday a digital event. Full Article  | | | | | EVENTS | | February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. March 2-5, 2014, Huntington Beach, CA eMarketer is the official research partner of iMedia Content Summit March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. |
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