| Mobile Email Opens Trump Those on Desktop Consumers are focusing an ever-increasing amount of daily actions around mobile, and checking email is becoming one of the most popular activities conducted on such devices. Mobile email open rates dominated those on desktop and webmail in December 2013, and marketers are seeing great returns on mobile marketing emails, as well. Full Article  |  | | | New customer acquisition is every marketer's priority. Referral marketing is a critical part of every marketer's acquisition strategy. Learn how to use your current customer base to acquire new customers. Read industry best practices and case studies from real marketers. Download this guide now. |
| Programmatic Ad Buying in the Auto Industry Gathers Speed The automotive industry, which has embraced programmatic buying of display ads, will increase and extend its investment in programmatic in 2014, according to a new eMarketer report. The next stage of programmatic growth will mostly depend on breaking down some of the traditional walls between original equipment manufacturers (OEMs), regional auto dealer groups and local dealerships. Full Article  |  | | | We need high-energy, self-starters who are well versed in the digital landscape. If you have experience selling subscription based services to senior executives and an excellent track record, apply here to join our growing team. | | | | | EVENTS | | January 16, 2014, New York, NY eMarketer Chairman Geoff Ramsey will be presenting. February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. |
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