| Mobile Apps Help Lure Customers, Spur Loyalty Brands can use mobile apps for a variety of purposes ranging from customer service relations to building brand loyalty. Research shows that companies are using customer-facing apps for a variety of these purposes and that executives believe they play a key role in developing customer loyalty. Full Article  |  | | | In his new report, "Digital Data Distribution Platforms in Action," analytics expert and noted author Eric Peterson talks about how marketers can easily solve big data challenges and drive better results via their existing marketing programs. Download the free report today! |
| Restaurant Industry Lost Appetite for Ad Spending in Q3 2013 Year-over-year ad investments in the US restaurant industry slowed in Q3 2013, dipping by 3.6% to $1.58 billion. But the sector's growth through the first nine months of 2013 was ahead of that seen in overall ad spending. As the industry ramps up digital advertising, consumers are responding.
Full Article  |  | | | Join us for a free webinar on Jan. 23, at 1 pm ET for a look at how marketers are meeting the challenges of the unpredictable and ever-changing path to purchase created by today's mobile-connected, constantly connected consumers.
Register now. Space is limited. | | | | | EVENTS | | February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. |
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