eMarketer Daily - Paid Search Clicks Leapt in Q4 2013—How Did Google Do?

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January 30, 2014

Paid Search Clicks Climb at the End of 2013, as Do CPCs Paid search advertising had a good year in 2013, hitting an all-time high, according to research. And the paid search ecosystem is showing signs of increased efficiency as clicks increase while impressions drop. Ad spending on Bing/Yahoo! grew 43% year over year, while Google saw an increase of 19%. Full Article Read More Share this:. . . . Strategies to Improve Campaign Effectiveness How do you measure digital advertising success? Learn what metrics truly matter in order to evaluate and optimize your ROI. This Digital Marketing Depot white paper discusses attribution approaches, emerging challenges and best practices for improving the performance of your display campaigns. Download it Now! Ebook Readers Use Devices to Supplement, Not Replace, Printed Media It's easy to assume that devices like tablets and ereaders have made traditionally printed books and other media obsolete. But US consumers are more likely to supplement their use of printed materials with digital devices. Among device users, the preference for ereaders over tablets appears to be diminishing. Full Article Read More Share this:. . . . eMarketer Omnichannel Retail Report – Download Now How close are you to providing a unified cross-channel shopping experience for your consumers? Take a deeper look into omnichannel marketing with our complimentary report, The State of Omnichannel Retail: Retailers Playing Catch-Up with Consumers. Receive your free copy. UK Males Are Far More Likely to Scan QR Codes Men in the UK account for nearly two-thirds of mobile phone users who scan QR codes, with women claiming just 37.0%. Millennials represent the largest portion of QR code scanners among all age groups, and millennial males are particularly heavy users. Full Article Read More Share this:. . . . Today's Articles Paid Search Clicks Climb at the End of 2013, as Do CPCs Ebook Readers Use Devices to Supplement, Not Replace, Printed Media UK Males Are Far More Likely to Scan QR Codes RECENT ARTICLES Consumers in Canada Research Online, but Don't Buy, After Seeing TV Ads Loyalty Program Members Demand More Personalized Experiences Ecommerce Growth Tapers Off in France Social Media Response Rates, Times Dip as User Engagement Explodes Latin American Ecommerce Remains Small, with Few Digital Buyers All Recent Articles » EVENTS iMedia Brand Summit February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. iMedia Content Summit March 2-5, 2014, Huntington Beach, CA eMarketer is the official research partner of iMedia Content Summit eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. All Events »

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