| Parents with Kids at Home Overindex in Smartphone Usage It's a well-known fact that smartphone usage continues to rise, but research suggests that parents are well ahead when it comes to adopting the devices. Smartphone activities are often more popular among parents with children under the age of 18, and this demographic overindexes on mobile device ownership overall, too.
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| Smartphone Users Worldwide Will Total 1.75 Billion in 2014 There will be 4.55 billion mobile users and 1.75 billion smartphone users worldwide this year, according to a new eMarketer report. More affordable devices and network expansion, especially in developing nations, are fueling growth in the mobile phone, smartphone and mobile internet audiences. Full Article  |  | | | Join us for a free webinar on Jan. 23, at 1 pm ET for a look at how marketers are meeting the challenges of the unpredictable and ever-changing path to purchase created by today's mobile-connected, constantly connected consumers.
Register now. Space is limited. | | Social Users in Norway Smile for Snapchat and Instagram Facebook remains the leading social platform in Norway. But as the social network's audience nears saturation, internet users are logging on to newer platforms, particularly those focused around photo- and video-sharing such as Snapchat and Instagram. Younger female internet users are leading the charge. Full Article  | | | | | EVENTS | | February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. |
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