eMarketer Daily - Super Bowl Game Itself Drives Viewers

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January 30, 2014

Super Bowl Game Itself Drives Viewers Three-quarters of US adults—181 million consumers—plan to watch the Super Bowl this weekend. According to research, viewers will spend an average $68.27 on game day-related items, such as food and beverages, athletic apparel and decorations, and total spending will come in at $12.3 billion. Full Article Read More Share this:. . . . 14 Cross-Channel Marketing Strategies for 2014 Welcome to Now! Your customers are constantly evolving. Don't get left behind. Read this guide to get actionable insights on how to evolve your campaigns in 2014 to meet the right-time, right-channel experience consumers expect and be among the first to join a new era of present tense marketers. Download Now! Spotify on Google, Apple Entering Digital Radio Market: Bring It On Spotify's vice president of North America advertising describes recent campaigns and innovations of the company and explains why he thinks the advent of Google and Apple in the digital radio space is a good thing for the industry. Full Article Brian Benedik Vice President, North America Advertising Spotify Read More Share this:. . . . Retailers Playing Catch-Up with Consumers – Free eMarketer Report Consumers are using media to shop across channels. Are you doing enough to create an omnichannel shopping experience? Learn more with eMarketer's report, The State of Omnichannel Retail. Receive your complimentary copy. Twitter Use Down as Facebook Holds Steady in South Korea The number of Twitter account holders in South Korea was up year over year in November 2013, but active users and total tweets were down. On the other hand, Facebook saw steady user gains in 2013, and overall social networking in the country grew, with 69.3% of internet users accessing a social site. Full Article Read More Share this:. . . . Today's Articles Super Bowl Game Itself Drives Viewers Spotify on Google, Apple Entering Digital Radio Market: Bring It On Twitter Use Down as Facebook Holds Steady in South Korea RECENT ARTICLES Mobile Gaming in the UK Grabs the Controller Just Over Half of Gamers in Brazil Play on Smartphones UK Males Are Far More Likely to Scan QR Codes Paid Search Clicks Climb at the End of 2013, as Do CPCs Ebook Readers Use Devices to Supplement, Not Replace, Printed Media All Recent Articles » EVENTS iMedia Brand Summit February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. iMedia Content Summit March 2-5, 2014, Huntington Beach, CA eMarketer is the official research partner of iMedia Content Summit eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. All Events »

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