| Millennial Parents More Likely to Buy Apps for Kids Last week's settlement mandating Apple to repay $32.5 million to parents whose children made unauthorized in-app purchases might have some thinking that parents do not want to spend money on apps for their kids. According to a survey, however, most parents in the US already have or intend to purchase apps specifically for their children.
Full Article  |  | | | A century ago, publishers, advertisers and agencies came together to bring order to a troubled media world. The result was the formation of an independent auditing organization that paved the way for the age of advertising. See why experience counts at auditedmedia.com/100. |
| Segmentation, Relevance Needed to Market to SMBs Small and medium-sized businesses (SMBs) are all around us and represent a sizeable chunk of marketing spending when taken in the aggregate. But marketers and agencies have tried to push SMBs into a big-business model that fails to address their needs, research suggests. Data can help.
Full Article  |  | | | eMarketer does it for you. We're the only firm to research the latest marketing studies, vet their findings, filter out the noise and distill the data into concise charts and reports. Get the information you need and use it confidently knowing that it's eMarketer-approved. Access powerful intelligence today | | UK Tablet Sales Dip Just a Blip Recent research points toward a drop in tablet sales in 2014—down 3 million on 2013, to 14 million. But with user totals continuing their steep ascent and sales set to grow again beginning in 2016, the UK tablet market remains robust. Full Article  | | | | | EVENTS | | February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. |
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