Dear Android,
There's no eMarketer Daily Newsletter today because of the holiday, but the editors wanted to make sure you know about Thursday's special webinar on marketing to the mobile consumer. Please join us on January 23, at 1pm ET as we discuss how today's mobile-enabled, constantly connected shoppers are refashioning the path to purchase.
The webinar will address these key questions:
- How are digital devices reshaping the way consumers shop?
- What are the challenges—and opportunities—of marketing to the "always-shopping" consumer?
- What steps can marketers take to make the shopping experience seamless between devices and physical stores?
Please click here to register. We hope you can attend, but if you sign up and can't make it you will be sent a link to view the deck and recording the day after the webinar.
Sincerely,
eMarketer Editors
The webinar is sponsored by Digital River.
Noah Elkin helps clients understand the latest digital marketing, media and commerce trends, as well as the implications for their business. He speaks regularly at industry events and conferences, including ad:tech, iMedia Summits and the Mobile Marketing Association Forum series. He is also the co-author of Mobile Marketing: An Hour a Day, published by Wiley/Sybex.
Yoram Wurmser covers digital media and marketing in the retail industry for eMarketer. He writes on a wide range of topics affecting retailers, such as omnichannel marketing, Big Data and loyalty, and mobile advertising.
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