eMarketer Daily - $19 Billion? Here's What's Up with WhatsApp

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February 26, 2014

$19 Billion? Here's What's Up with WhatsApp Facebook's acquisition of mobile messaging service WhatsApp has fueled talk about the mobile messaging landscape, which continues to encounter revenue challenges. With more than 200 million users worldwide, and massive user growth of 230% in North America last year, WhatsApp should help Facebook expand its reach to international markets. Full Article Read More Share this:. . . . The Ultimate Guide to Creating an Editorial Calendar Great content doesn't happen by accident. Planning and executing your content strategy is a daunting task. The modern marketer relies heavily on the editorial calendar to manage the process of a comprehensive content strategy. Download this guide to learn how to create an amazing editorial calendar! Customers Hungry for New Menu Items Seen in Mobile Ads The menu, not the restaurant, has the biggest influence on where consumers choose to dine, and this is particularly important with mobile ads. Menu info in a mobile ad is the top influencer in deciding where to eat, and ads promoting new menu items have a huge effect on dining decisions. Full Article Read More Share this:. . . . Maximize Lead Generation via Marketing Automation – an eMarketer Roundup Are you fully realizing the benefits of marketing automation? Get best practices for using marketing automation to maximize lead generation with eMarketer's latest Roundup, which includes key trends, statistics and insights. Get eMarketer's Marketing Automation Roundup Online Ads Fuel Swedish Ad Spending Nearly 30% of Swedish ad spending will go toward online efforts in Q1 2014. Leading advertisers' investment in mobile is also on the rise and will reach 5% of the total. Full Article Read More Share this:. . . . Today's Articles $19 Billion? Here's What's Up with WhatsApp Customers Hungry for New Menu Items Seen in Mobile Ads Online Ads Fuel Swedish Ad Spending RECENT ARTICLES UK Viewers Taking to TV on Tablets Determining Real-Time Marketing Success Requires a Robust Measurement System The Future of Email: Mobile-Only Viewership Teens Press Play on YouTube How Did Consumers Follow the Winter Olympics? All Recent Articles » EVENTS iMedia Content Summit March 2-5, 2014, Huntington Beach, CA eMarketer is the official research partner of iMedia Content Summit eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. DX3 March 5-6, 2014, Toronto, Canada eMarketer is the official research partner of DX3. All Events »

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