eMarketer Daily - Branded Video Views Highest for Electronics, Auto Brands

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February 19, 2014

Branded Video Views Highest for Electronics, Auto Industries Branded video ad views leapt from 1.78 billion worldwide in Q4 2012 to 2.71 billion in Q4 2013—a gain of more than 50%. The electronics and automotive industries boasted the most video views for the final quarter of last year. Full Article Read More Share this:. . . . Magazine Media Interactive Experiences Explode in 2013. Publishers and their advertisers are using mobile technology to create highly immersive experiences through magazines. These experiences increase brand awareness, drive reader engagement and advertiser interaction. Follow the latest trends as outlined in the 2013 Mobile Activation Study. Download Now! Marketers Respond to Consumer Demand for Personalization Personalized messages and media campaigns are a top marketing trend this year, thanks to customer demand for such communications. Marketers and agencies have seen strong results from personalized programs, such as increased response rates and sales, but high costs are a challenge. Full Article Read More Share this:. . . . The Ultimate Guide to Creating an Editorial Calendar Great content doesn't happen by accident. Planning and executing your content strategy is a daunting task. The modern marketer relies heavily on the editorial calendar to manage the process of a comprehensive content strategy. Download this guide to learn how to create an amazing editorial calendar! Tweeting Is an Olympic Event in the UK As the Sochi 2014 Winter Olympics continue, UK Twitter users are no longer content to simply watch events on their television—they're tweeting about the Games as well. Out of the 81% who planned to watch the Olympics, more than half said they would tweet about it. One reason for the large amount of sharing? A higher level of excitement among UK consumers compared with previous Olympics. Full Article Read More Share this:. . . . Today's Articles Branded Video Views Highest for Electronics, Auto Industries Marketers Respond to Consumer Demand for Personalization Tweeting Is an Olympic Event in the UK RECENT ARTICLES Smartphone Users in Latin America Reaching for Android Devices Mobile Soars in Popularity Among Travelers Planning for Paradise How Will 2013's Digital Display Trends Converge in 2014? What's Next for Ecommerce in Spain? When Irish Eyes Are Facebooking, They're Chatting All Recent Articles » EVENTS iMedia Content Summit March 2-5, 2014, Huntington Beach, CA eMarketer is the official research partner of iMedia Content Summit eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. DX3 March 5-6, 2014, Toronto, Canada eMarketer is the official research partner of DX3. All Events »

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