eMarketer Daily - CEOs Foresee Tech Driving Changes

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February 6, 2014

CEOs Foresee Changes Resulting from Technology Executives face a number of ongoing changes in the business world. But research shows the ones they think will have the largest transformative effect on their companies are those related to technological advances. Leaders have also downgraded their expectations about the impact of emerging markets. Full Article Read More Share this:. . . . Relevance Has A Deadline: How to Be Ready For Real-Time Marketing Real-time marketing isn't just likes on Facebook, retweets on Twitter, or views on YouTube. It's about engaging consumers and driving purchasing decisions by adding value at every touch point. Download our white paper to learn how to be ready for real-time marketing today! Doctors Still Not Embracing Mobile The general public may view doctors as busy and constantly on the go, but physicians are still choosing stationary desktops—and in certain situations, print—over mobile devices to perform professional activities. Full Article Read More Share this:. . . . Get a Unified Customer View & Drive Better ROI In his new report, "Digital Data Distribution Platforms in Action," analytics expert and noted author Eric Peterson talks about how marketers can easily solve big data challenges and drive better results via their existing marketing programs. Download the free report today! Chrome Is the No. 1 Web Browser in Europe Google Chrome remains the dominant web browser in Europe and continues to grab share from Internet Explorer, according to research. Though it claims the majority of the region's overall market, Chrome's share and rank vary across Western European countries, from No. 1 in France and Spain to No. 4 in Germany. Full Article Read More Share this:. . . . Today's Articles CEOs Foresee Changes Resulting from Technology Doctors Still Not Embracing Mobile Chrome Is the No. 1 Web Browser in Europe RECENT ARTICLES Digital Marketers in Canada Focus on Increasing Sales, Lead Gen Multiscreening Is Not All About TV in the UK In Mexico, Android Dominates Mobile Advertising More Than Nine in 10 Internet Users Worry About Online Privacy Digital Travel Sales Mature Worldwide All Recent Articles » EVENTS iMedia Brand Summit February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. iMedia Content Summit March 2-5, 2014, Huntington Beach, CA eMarketer is the official research partner of iMedia Content Summit eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. All Events »

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