eMarketer Daily - Consumers Buy into Digital Investing

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February 20, 2014

Consumers Buy into Digital Investing US investors are increasingly using digital channels for researching, making and managing investments, according to a new eMarketer report. When it comes to such activities, consumers choose PCs over mobile devices. Full Article Read More Share this:. . . . The Top 100 Email Marketing Campaigns See the best email marketing campaigns of 2013 with this free eBook from Campaign Monitor. This collection features leading brands whose email campaigns delivered open rates of 50% or more; improved response by 20% after A/B testing; and more. Check out the free eBook at www.campaignmonitor.com/top100. Digital Marketers Not Satisfied with Local Marketing Campaigns Nearly three-quarters of digital brand marketers in North America invest in local marketing, but just 8% are happy with their efforts. Social media, email and websites are considered the most important digital tactics for local brand strategy, but marketers aren't prioritizing them—yet. Full Article Read More Share this:. . . . Maximize Lead Generation via Marketing Automation – an eMarketer Roundup Are you fully realizing the benefits of marketing automation? Get best practices for using marketing automation to maximize lead generation with eMarketer's latest Roundup, which includes key trends, statistics and insights. Get eMarketer's Marketing Automation Roundup More than One-Fifth of UK Consumers Use Twitter UK Twitter usage will see double-digit growth this year as over one-fifth of the population uses the social platform, according to new eMarketer estimates. New users from the youngest and oldest age groups will drive increases. Full Article Read More Share this:. . . . Today's Articles Consumers Buy into Digital Investing Digital Marketers Not Satisfied with Local Marketing Campaigns More than One-Fifth of UK Consumers Use Twitter RECENT ARTICLES Canada Takes to Digital Banking Ahead of US Branded Video Views Highest for Electronics, Auto Industries Tweeting Is an Olympic Event in the UK Marketers Respond to Consumer Demand for Personalization Smartphone Users in Latin America Reaching for Android Devices All Recent Articles » EVENTS iMedia Content Summit March 2-5, 2014, Huntington Beach, CA eMarketer is the official research partner of iMedia Content Summit eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. DX3 March 5-6, 2014, Toronto, Canada eMarketer is the official research partner of DX3. All Events »

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