| | Download a new report from Forrester and Forbes to learn how CMOs and CIOs can build cross-department collaboration—and better business results. Based on a survey of more than 300 marketing and IT leaders, the report shows how partnerships between the disciplines have evolved, while also pinpointing the differences in approaches and perspectives that still linger today. Download now> | App Downloads Will Double in Next Four Years The adage "there's an app for that" needs to be revised to the plural form to accurately reflect today's app marketplace. Now there are many to consider, and competition to catch the consumer's eye is fierce, according to a new eMarketer report. Consumers are most likely to find new apps by browsing the app store—and will drive annual app downloads to at least double between 2013 and 2017. Full Article | | | How close are you to providing a unified cross-channel shopping experience for your consumers? Take a deeper look into omnichannel marketing with our complimentary report, The State of Omnichannel Retail: Retailers Playing Catch-Up with Consumers. Receive your free copy. | | | | | EVENTS | February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. March 2-5, 2014, Huntington Beach, CA eMarketer is the official research partner of iMedia Content Summit March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. | | | | |
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