2/03/2014

eMarketer Daily - Global B2C Ecommerce Sales to Hit $1.5 Trillion

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February 3, 2014

Global B2C Ecommerce Sales to Hit $1.5 Trillion This Year Driven by Growth in Emerging Markets

Worldwide business-to-consumer (B2C) ecommerce sales will increase by 20.1% this year to reach $1.500 trillion, according to eMarketer's latest forecasts. For the first time, consumers in Asia-Pacific will spend more on ecommerce purchases than those in North America, making it the largest regional ecommerce market in the world. Full Article

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Bridge the CMO-CIO divide.

Download a new report from Forrester and Forbes to learn how CMOs and CIOs can build cross-department collaboration—and better business results. Based on a survey of more than 300 marketing and IT leaders, the report shows how partnerships between the disciplines have evolved, while also pinpointing the differences in approaches and perspectives that still linger today. Download now>


App Downloads Will Double in Next Four Years

The adage "there's an app for that" needs to be revised to the plural form to accurately reflect today's app marketplace. Now there are many to consider, and competition to catch the consumer's eye is fierce, according to a new eMarketer report. Consumers are most likely to find new apps by browsing the app store—and will drive annual app downloads to at least double between 2013 and 2017. Full Article

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eMarketer Omnichannel Retail Report – Download Now

How close are you to providing a unified cross-channel shopping experience for your consumers? Take a deeper look into omnichannel marketing with our complimentary report, The State of Omnichannel Retail: Retailers Playing Catch-Up with Consumers.
Receive your free copy.

Samsung Rules Smartphone Sales in France and Germany

Galaxy S3 mini and S4 models topped the handset bestseller lists in France and Germany last year. In Germany, Samsung claimed a 40% market share. Full Article

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