eMarketer Daily - How Did Consumers Follow Sochi 2014?

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February 24, 2014

How Did Consumers Follow the Winter Olympics? Watching the 2014 Olympics the traditional way—on TV—was the top way consumers planned to follow the Games. And this audience was open to advertising, with the majority likely to notice and engage with brands after seeing an ad during the event. Full Article Read More Share this:. . . . The Media Planner's Guide to Retargeting Tips to vet the right retargeting partner and tailor custom strategies for your clients. Download the white paper today! Teens Press Play on YouTube US teens use YouTube more frequently than Facebook, according to a recent study. YouTube usage among younger millennials is slightly higher, while older millennials prefer Facebook. Despite YouTube's popularity, the overwhelming majority of 14- to 34-year-olds prefer Facebook for communicating with brands. Full Article Read More Share this:. . . . Maximize Lead Generation via Marketing Automation – an eMarketer Roundup Are you fully realizing the benefits of marketing automation? Get best practices for using marketing automation to maximize lead generation with eMarketer's latest Roundup, which includes key trends, statistics and insights. Get eMarketer's Marketing Automation Roundup More than Half of UK Smartphone Owners Use Their Phones in Stores Phones are the tool of choice for savvy shoppers in the UK, wherever they are—and more than half of smartphone owners use their phones in a store. Mcommerce is on the rise, too, with over four in 10 smartphone owners buying via such a device. Full Article Read More Share this:. . . . Today's Articles How Did Consumers Follow the Winter Olympics? Teens Press Play on YouTube More than Half of UK Smartphone Owners Use Their Phones in Stores RECENT ARTICLES Visa's Shiv Singh: This Year, Brands Will Learn How to Measure Real-Time Marketing Mobile Gives Newspapers a Boost in the UK Brazil Sees Intense Growth for Faster Mobile Networks Instagram Captures Higher Interaction Rates than Facebook More than One-Fifth of UK Consumers Use Twitter All Recent Articles » EVENTS iMedia Content Summit March 2-5, 2014, Huntington Beach, CA eMarketer is the official research partner of iMedia Content Summit eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. DX3 March 5-6, 2014, Toronto, Canada eMarketer is the official research partner of DX3. All Events »

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