eMarketer Daily - How to Measure Real-Time Marketing

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February 25, 2014

Determining Real-Time Marketing Success Requires a Robust Measurement System Real-time marketing (RTM) captured marketers' attention in 2013. However, many questions exist about measuring its results, according to a new eMarketer report, which discusses important guidelines for determining the impact of RTM. One guideline? Ensuring your measurement system is robust enough. Full Article Read More Share this:. . . . Bridge the CMO-CIO divide. Download a new report from Forrester and Forbes to learn how CMOs and CIOs can build cross-department collaboration—and better business results. Based on a survey of more than 300 marketing and IT leaders, the report shows how partnerships between the disciplines have evolved, while also pinpointing the differences in approaches and perspectives that still linger today. Download now> The Future of Email: Mobile-Only Viewership Mobile usage is affecting how consumers access their email, with mobile-only viewers jumping 64% during H2 2013. Despite this, marketers aren't focusing on mobile email: Less than three in 10 are optimizing email for mobile. Full Article Read More Share this:. . . . Webinar: Deliver ROI with Mobile In-Store Join RetailMeNot and guest speakers Sucharita Mulpuru and Jonathan W. Lipsitz from Forrester on Feb. 26 at 12 pm CST to hear how retailers are leveraging mobile to drive sales and deliver measurable ROI with the RetailMeNot In-Store Solution. Register Now. UK Viewers Taking to TV on Tablets The number of UK digital video viewers continues to rise, albeit at a slowing rate. And while YouTube remains the top property, the second most popular site, the BBC's on-demand iPlayer service, continues to see increasing user numbers. And many of these users are viewing via tablet. Full Article Read More Share this:. . . . Today's Articles Determining Real-Time Marketing Success Requires a Robust Measurement System The Future of Email: Mobile-Only Viewership UK Viewers Taking to TV on Tablets RECENT ARTICLES Teens Press Play on YouTube How Did Consumers Follow the Winter Olympics? More than Half of UK Smartphone Owners Use Their Phones in Stores Brazil Sees Intense Growth for Faster Mobile Networks Instagram Captures Higher Interaction Rates than Facebook All Recent Articles » EVENTS iMedia Content Summit March 2-5, 2014, Huntington Beach, CA eMarketer is the official research partner of iMedia Content Summit eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. DX3 March 5-6, 2014, Toronto, Canada eMarketer is the official research partner of DX3. All Events »

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