2/18/2014

eMarketer Daily - How Will 2013's Digital Display Trends Converge in 2014?

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February 18, 2014

How Will 2013's Digital Display Trends Converge in 2014?

The emergence of programmatic direct, native advertising and viewability was noteworthy in 2013. A new eMarketer report explores how these trends will converge this year to provide brands with a richer storytelling experience among a more engaged audience. Full Article

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Webinar: Deliver ROI with Mobile In-Store

Join RetailMeNot and guest speakers Sucharita Mulpuru and Jonathan W. Lipsitz from Forrester on Feb. 26 at 12 pm CST to hear how retailers are leveraging mobile to drive sales and deliver measurable ROI with the RetailMeNot In-Store Solution. Register Now.


Mobile Soars in Popularity Among Travelers Planning for Paradise

PCs are the main tools for booking online travel, but mobile is on the rise. Tablets have been hyped as the next big thing for travelers, but it's smartphones that are presenting themselves as integral tools for closing out a purchase and more for travel inspiration. Full Article

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Maximize Lead Generation via Marketing Automation –
an eMarketer Roundup

Are you fully realizing the benefits of marketing automation? Get best practices for using marketing automation to maximize lead generation with eMarketer's latest Roundup, which includes key trends, statistics and insights.
Get eMarketer's Marketing Automation Roundup

What's Next for Ecommerce in Spain?

Online retail executives in Spain are upbeat about prospects for 2014, and the positive outlook will drive higher sales and marketing budgets. Two key trends shaping the market are showrooming and multichannel sales. Full Article

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