eMarketer Daily - Instagram's Interaction Rates Higher than Facebook's

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February 21, 2014

Instagram Captures Higher Interaction Rates than Facebook Instagram is finding that quality, not quantity, is more important when it comes to social media engagement. According to research, interaction rates on the network are 15 times higher than on Facebook. Brands are taking note, with nearly nine in 10 using the photo- and video-sharing service. Full Article Read More Share this:. . . . Webinar: Deliver ROI with Mobile In-Store Join RetailMeNot and guest speakers Sucharita Mulpuru and Jonathan W. Lipsitz from Forrester on Feb. 26 at 12 pm CST to hear how retailers are leveraging mobile to drive sales and deliver measurable ROI with the RetailMeNot In-Store Solution. Register Now. Visa's Shiv Singh: This Year, Brands Will Learn How to Measure Real-Time Marketing In an interview with eMarketer, Shiv Singh, senior vice president of global brand and marketing transformation at Visa, defines real-time marketing as an intersection of real-time culture, consumer desires and brand meaning. He predicts that brands will perfect measurement this year. Full Article Shiv Singh Senior Vice President, Global Brand and Marketing Transformation Visa Read More Share this:. . . . Maximize Lead Generation via Marketing Automation – an eMarketer Roundup Are you fully realizing the benefits of marketing automation? Get best practices for using marketing automation to maximize lead generation with eMarketer's latest Roundup, which includes key trends, statistics and insights. Get eMarketer's Marketing Automation Roundup Mobile Gives Newspapers a Boost in the UK Mobile devices are driving UK consumers to news sites, according to research, with unique visitors rising 39% year over year in December 2013. And according to recent research, news consumers trust news sites and broadcast channels more than social media platforms. Full Article Read More Share this:. . . . Today's Articles Instagram Captures Higher Interaction Rates than Facebook Visa's Shiv Singh: This Year, Brands Will Learn How to Measure Real-Time Marketing Mobile Gives Newspapers a Boost in the UK RECENT ARTICLES Brazil Sees Intense Growth for Faster Mobile Networks More than One-Fifth of UK Consumers Use Twitter Canada Takes to Digital Banking Ahead of US Digital Marketers Not Satisfied with Local Marketing Campaigns Consumers Buy into Digital Investing All Recent Articles » EVENTS iMedia Content Summit March 2-5, 2014, Huntington Beach, CA eMarketer is the official research partner of iMedia Content Summit eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. DX3 March 5-6, 2014, Toronto, Canada eMarketer is the official research partner of DX3. All Events »

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