eMarketer Daily - Millennials' Posts Push Peers to Purchase

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February 4, 2014

Millennials' Social Media Posts Influence Peers to Buy New Products Millennial social media users are significantly more likely than their older counterparts to be influenced by their friends' posts about products and services. Research shows that 68% are at least somewhat inclined to make a purchase after seeing a friend share photos or thoughts about it. Full Article Read More Share this:. . . . Build 1:1 Relationships Today Marketers aspire to connect one-to-one with everyone. With Conversant it's possible. We invested $1 billion to unite CJ, Dotomi, Greystripe, Mediaplex & ValueClick Media to create a personalization platform that ignites engagement & ROI. We drive an average 5.1 million sales a day for leading brands. Visit http://www.conversantmedia.com Online Reviewers Lean Toward Good, Mixed Feedback over Negative Product reviews have become a staple of consumption for many shoppers on the path to purchase. Research shows that internet users leave more good or mixed reviews than bad ones. And for those who do leave negative reviews, their main goal is to warn other people off of bad products or services. Full Article Read More Share this:. . . . Retailers Playing Catch-Up with Consumers – Free eMarketer Report Consumers are using media to shop across channels. Are you doing enough to create an omnichannel shopping experience? Learn more with eMarketer's report, The State of Omnichannel Retail. Receive your complimentary copy. Click and Collect Finding Favor in the UK More digital retailers than ever now offer a click-and-collect service in the UK. Consumers are increasingly taking to it, and its relevance in the wider retail ecommerce space is also rising. Full Article Read More Share this:. . . . Today's Articles Millennials' Social Media Posts Influence Peers to Buy New Products Online Reviewers Lean Toward Good, Mixed Feedback over Negative Click and Collect Finding Favor in the UK RECENT ARTICLES Samsung Rules Smartphone Sales in France and Germany App Downloads Will Double in Next Four Years Global B2C Ecommerce Sales to Hit $1.5 Trillion This Year Driven by Growth in Emerging Markets Super Bowl Game Itself Drives Viewers Spotify on Google, Apple Entering Digital Radio Market: Bring It On All Recent Articles » EVENTS iMedia Brand Summit February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. iMedia Content Summit March 2-5, 2014, Huntington Beach, CA eMarketer is the official research partner of iMedia Content Summit eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. All Events »

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