2/28/2014

eMarketer Daily - Teens Use Game Consoles More for Internet than Gaming

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February 28, 2014

US Teens Use Game Consoles More for Internet than Gaming

As US teens adopt new technologies to keep them going throughout the day, the role of game consoles continues to shift. Although the devices were designed with gaming in mind, the functionality to access the internet is gaining popularity among adolescents, with more than six in 10 doing so. Full Article

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Deliver ROI with Mobile In-Store

Struggling to measure the impact of online to in-store? "The Total Economic Impact of the RetailMeNot In-Store Solution,"
a commissioned study conducted by Forrester Consulting, examines the total economic impact including ROI, costs and incremental sales of deploying RetailMeNot In-Store.
Download the study.


MEDIA VOICES: A+E Networks Champions Digital as Much as TV Ad Buying

In an interview with eMarketer, Mel Berning, president of ad sales at A+E Networks, predicts that TV ad spending will not grow that much as the years pass. But digital spending will. He says, "We have to accept the broader definition of TV as video." Full Article



Mel Berning
President, Ad Sales
A+E Networks

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When you can't afford to be wrong—we're here

eMarketer is your go-to source for the most informed marketing research available. We analyze studies from thousands of firms, filter out their noise and create actionable charts and reports. Get the data you need and use it confidently knowing we've vetted it all. Access powerful intelligence today

UK Ecommerce Springs into 2014

UK business-to-consumer (B2C) ecommerce sales were up 18% year over year in January 2014, reflecting growing consumer and business confidence. The country is No. 1 in Europe in B2C ecommerce sales, and it also leads in smart device usage—which helps fuel digital purchases. Full Article

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