eMarketer Daily - US Twitter User Base Begins to Mature

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February 27, 2014

US Twitter User Base Begins to Mature Twitter has moved beyond early adoption and is maturing across demographic groups. Growth will soon slow to single digits, and by 2016, more than 25% of internet users in all age groups from 12 to 44 will use Twitter at least once a month. The 18-to-24 demographic will have cleared 40% penetration at that point. Full Article Read More Share this:. . . . Magazine Media Interactive Experiences Explode in 2013. Publishers and their advertisers are using mobile technology to create highly immersive experiences through magazines. These experiences increase brand awareness, drive reader engagement and advertiser interaction. Follow the latest trends as outlined in the 2013 Mobile Activation Study. Download Now! Multitasking TV Viewers Primarily Focus on the Television Mobile and portable devices have caused a surge in multiscreening, but research finds that TV viewers are still primarily focused on the tube, even when using a second screen. Viewers who multitask are reaching for smartphones. Full Article Read More Share this:. . . . Because you don't have time to read 4,000 reports eMarketer does it for you. We're the only firm to research the latest marketing studies, vet their findings, filter out the noise and distill the data into concise charts and reports. Get the information you need and use it confidently knowing that it's eMarketer-approved. Access powerful intelligence today DAB—Digital Audio Broadcasting—Doing Fab in the UK Digital radio listening in the UK rose nearly 9% year over year in Q4 2013, against the backdrop of a slight decline for radio overall. Digital audio broadcasting continues to account for the lion's share of digital listening time. Full Article Read More Share this:. . . . Today's Articles US Twitter User Base Begins to Mature Multitasking TV Viewers Primarily Focus on the Television DAB—Digital Audio Broadcasting—Doing Fab in the UK RECENT ARTICLES Programmatic Ads in Canada Pick Up the Pace Retail Ecommerce Sales Struggle in Mexico Online Ads Fuel Swedish Ad Spending $19 Billion? Here's What's Up with WhatsApp Customers Hungry for New Menu Items Seen in Mobile Ads All Recent Articles » EVENTS iMedia Content Summit March 2-5, 2014, Huntington Beach, CA eMarketer is the official research partner of iMedia Content Summit eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. DX3 March 5-6, 2014, Toronto, Canada eMarketer is the official research partner of DX3. All Events »

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