| Marketers Adopt Social Media Analytics Tools Marketers have long been interested in using social media analytics tools to measure social efforts, and now that they have them, they're adopting them rapidly, with nearly two-thirds of organizations in North America using them. Campaign tracking optimization is the top use of such tools. Full Article  |  | | | Learn how marketers can leverage the power of tag management to unify their marketing initiatives and drive more profitable customer interactions. Download this free
20-page report from Forrester and get exclusive recommendations for your business. Download the report today! |
| Shoppers Look for Quality—Not Deals Shoppers aren't too concerned with getting items at a low price. Instead, they're looking for "superior quality products"—something consumers are increasingly prioritizing when looking to purchase. Full Article  |  | | | Struggling to measure the impact of online to in-store? "The Total Economic Impact of the RetailMeNot In-Store Solution,"
a commissioned study conducted by Forrester Consulting, examines the total economic impact including ROI, costs and incremental sales of deploying RetailMeNot In-Store. Download the study. | | Mobile Buyers in Western Europe Favor Low-Priced Items Nearly 190 million people in Western Europe will buy via digital channels in 2014, according to a new eMarketer report; however, mcommerce in the region still trails that in more developed markets such as the UK and US. In France, Germany, Italy and Spain, mobile buyers are more likely to buy low-priced items such as books, music and games, as worries exist about goods actually arriving. Full Article  | | | | | EVENTS | | March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. March 5-6, 2014, Toronto, Canada eMarketer is the official research partner of DX3. |
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