eMarketer Daily - Mobile Marketers Keep Their Eyes on the Target

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March 10, 2014

Multiscreen Advertising, Audience Targeting Lead the Way for Mobile Ad Targeting Some brand marketers have questioned the value of mobile ad targeting. But according to a new eMarketer report, the state of mobile advertising is changing; multiscreen advertising and audience targeting are two tactics leading improvements in the space. Full Article Read More Share this:. . . . The Definitive Facebook Advertising Playbook Recent Facebook audience changes are impacting advertisers' results - making targeting and measurement increasingly complex. Learn 12 strategies successful marketers use, including creative rotation, mobile ads, custom audiences, retargeting and more. Get best practices that drive ROI. Download the Playbook Now! Marketers Use Influencer Marketing to Launch Products, Share Content Influencer marketing is proving beneficial for both marketers and influencers when it comes to content and information. Marketers rely on influencers when launching products and distributing content, providing the latter with exclusive info and materials to use in their own content. Full Article Read More Share this:. . . . Because you don't have time to read 4,000 reports eMarketer does it for you. We're the only firm to research the latest marketing studies, vet their findings, filter out the noise and distill the data into concise charts and reports. Get the information you need and use it confidently knowing that it's eMarketer-approved. Access powerful intelligence today Mobile to Surpass Newspapers for UK Ad Spending This year, UK mobile ad spending will continue to drive investments in digital advertising as it rises 90.0% to nearly £2.26 billion, according to eMarketer's latest UK ad spending estimates. As ad spending growth across other channels continues to slow, mobile spending will top that on newspapers for the first time in 2014. Full Article Read More Share this:. . . . Today's Articles Multiscreen Advertising, Audience Targeting Lead the Way for Mobile Ad Targeting Marketers Use Influencer Marketing to Launch Products, Share Content Mobile to Surpass Newspapers for UK Ad Spending RECENT ARTICLES MEDIA VOICES: Hearst's Native Ad Approach Starts with Clear Branding Hispanics Rely Heavily on Digital Devices for Local Shopping Over-the-Top Mobile Messaging a Majority Activity in Brazil For UK Web Users, Social and Shopping Don't Mix Auto Marketers Drive into the Future with Mobile, Video All Recent Articles » EVENTS ad:tech San Francisco March 26-27, 2014, San Francisco, CA eMarketer is the official research partner of ad:tech San Francisco. Ad Age Digital Conference April 1-2, 2014, New York, NY eMarketer's Debra Aho Williamson will be presenting. Festival of Media Global April 6-8, 2014, Rome, Italy eMarketer is an official partner of Festival of Media Global. All Events »

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