eMarketer Daily - Still Missing a Strategy for Negative Social Posts?

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March 6, 2014

Are You Still Missing a Strategy for Negative Social Posts? Even today, nearly half of marketers may be lacking a plan for dealing with negative buzz on social sites. Still, a majority do respond to such posts. Full Article Read More Share this:. . . . The Media Planner's Guide to Retargeting Tips to vet the right retargeting partner and tailor custom strategies for your clients. Download the white paper today! Auto Marketers Drive into the Future with Mobile, Video The most fertile segment for auto brands to win buyers in the coming year will be middle-tier borrowers—a segment the industry hasn't aggressively marketed to since before the Great Recession. According to a new eMarketer report, mobile and digital video should help marketers take advantage of this opportunity. Full Article Read More Share this:. . . . Holiday's Breakout Ecommerce Superstar Holiday 2013 was one for the record books. Monetate's Ecommerce Quarterly gives the lowdown on what was driving this massive growth of overall revenue, what contributed to a significant increase in AOV and conversion rates, and insight into what you need to be doing now to get ready for Holiday 2014. Download the EQ4 2013. UK Travelers Pick Up Smartphones for Research Nearly nine in 10 UK consumers now use a mobile phone when organizing a holiday, especially during the research phase. However, most consumers still complete travel bookings on desktops and laptops, thanks to a lack of mobile-optimized sites. Full Article Read More Share this:. . . . Today's Articles Are You Still Missing a Strategy for Negative Social Posts? Auto Marketers Drive into the Future with Mobile, Video UK Travelers Pick Up Smartphones for Research RECENT ARTICLES How Canadian Is Canadian Ecommerce? Tablets Prove Popular for B2B Sales Demos Hispanics Overindex for Smartphone Usage Android Crushes Competitors in Latin America UK Kids' Internet Time Is About More than Just Fun All Recent Articles » EVENTS ad:tech San Francisco March 26-27, 2014, San Francisco, CA eMarketer is the official research partner of ad:tech San Francisco. All Events »

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