| Tablets Prove Popular for B2B Sales Demos The B2B sales cycle is frequently a slow one, with a high-touch lead nurture process. Most B2Bs that have successfully incorporated tablets into their sales tactics are using the devices to demonstrate solutions to their customers. Full Article  |  | | | Marketers aspire to connect one-to-one with everyone. With Conversant it's possible. We invested $1 billion to unite CJ, Dotomi, Greystripe, Mediaplex & ValueClick Media to create a personalization platform that ignites engagement & ROI. We drive an average 5.1 million sales a day for leading brands.
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| Hispanics Overindex for Smartphone Usage US Hispanics' use of mobile devices is higher than that of the total population, thanks to a number of factors, including a younger skew to its composition that also has demonstrated a preference for mobile devices over PCs, according to a new eMarketer report. Hispanics' media consumption is increasing across all media types—creating challenges for brands. Full Article  |  | | | eMarketer does it for you. We're the only firm to research the latest marketing studies, vet their findings, filter out the noise and distill the data into concise charts and reports. Get the information you need and use it confidently knowing that it's eMarketer-approved. Access powerful intelligence today | | UK Kids' Internet Time Is About More than Just Fun Talk about kids and their time spent with digital, and one immediately thinks of gaming, entertainment and fun. However, learning and information gathering are also important elements of children's internet usage. The message is very much that kids don't just want to have fun.
Full Article  | | | | | EVENTS | | March 26-27, 2014, San Francisco, CA eMarketer is the official research partner of ad:tech San Francisco. |
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