eMarketer Daily - Mobile vs. Desktop Ad Growth; How Far to Geotarget?; Holiday Ecommerce in Norway

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December 16, 2013

Most Digital Ad Growth Now Goes to Mobile as Desktop Growth Falters Mobile advertising continues to grow faster than expected, largely at the expense of desktop ad spending, which is flattening or declining more rapidly than previous predicted, according to new figures from eMarketer. Full Article Read More Share this:. . . . [INFOGRAPHIC] How Brands Staff and Budget for Social More and more departments are contributing resources to influence social initiatives. Where's social gaining the most traction? Click here to view infographic. Distance Matters for Geotargeted Ads Geotargeting is more than just a yes/no proposition for marketers. The distance between targeted mobile devices and retail outlets can have major effects on performance—and those effects may depend on what's being advertised. Full Article Read More Share this:. . . . [REPORT] How Social Media Messaging Builds your Brand This social marketing report helps you learn how to increase engagement immediately with 7 important strategies to keep your consumers coming back for more. Download for free now. Norway's Ecommerce Sales Gain Speed as Holidays Approach Third-quarter ecommerce revenues in Norway approached $3.5 billion, according to research, as more customers and retailers took to digital channels. And December's retail ecommerce sales will total more than $580 million. Full Article Read More Share this:. . . . Today's Articles Most Digital Ad Growth Now Goes to Mobile as Desktop Growth Falters Distance Matters for Geotargeted Ads Norway's Ecommerce Sales Gain Speed as Holidays Approach RECENT ARTICLES Digital Ad Spending in Brazil Is an Increasing Share of the Media Market Majority of Web Users in Canada Won't Have a Mobile Holiday Mothers of Young Children Spend Most Time with Smartphones Cyber Monday Makes Inroads in the UK Gilt.com Describes Tablet and Smartphone Offerings—and the Essential 'Gilt-ness' of Both All Recent Articles » EVENTS JEGI Media and Tech Conference January 6, 2014, New York, NY eMarketer Chairman Geoff Ramsey will be presenting. iMedia Brand Summit February 9-12, 2014, Amelia Island, FL eMarketer Chairman Geoff Ramsey will be hosting. eMarketer is the official research partner of iMedia Brand Summit. eTail West March 3-6, 2014, San Antonio, TX eMarketer is the official research partner of eTail West. All Events »

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